The Specifique methodology is applicable to almost any topic. It is used by companies for training purposes or simply communicating a message to a group of people. Specifique’s expertise is needed in areas ranging from simple topics like product information to more complex ones such as mergers and company strategies.

As seen in the scrollable customer listing on the left, our interactive training system has been used in various industries, e.g. sports, car, food, luxury goods, heavy equipment, telecommunications and service industry.

‹ Click on the logos to view projects.

Statoil is one of the world’s biggest sellers of crude oil and a major supplier of natural gas in the European market. Specifique has done a number of projects for Statoil over the years. Click on thumbnails for larger image and more information.

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StatoilHydro is one of the world’s biggest sellers of crude oil and a major supplier of natural gas in the European market. Specifique has done a number of projects for Statoil and Hydro over the years before the merge and now continue to work with StatoilHydro. For more information, contact: petter.engelstad@specifique.tv or bjorn.borgen@specifique.tv Click on thumbnails for larger image and more information on these projects.

Following the merge, it is vital to StatoilHydro that the organisational cultures of both companies are integrated into one common. Specifique has developed a business mat that encourages the participants to bring the best from the past into concrete actions to ensure that values are an integrated part of StatoilHydro's operations.

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The StatoilHydro Book defines a common platform for how to manage business as it sets standards for behaviour, performance and leadership. To make sure that all employees have a thorough understanding of these standards, a business mat exploring the content of the StatoilHydro Book as well as how to act according to it, is rolled-out in the entire organisation.

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People@StatoilHydro is one of the most important corporate initiatives for people development and performance management in StatoilHydro. The P@SH business mat has been developed by Specifique to build knowledge about P@SH in general as well as knowledge about how the employees should set good goals.

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Ambition to Action is the core of the StatiolHydro way of doing business. Working on the business mat, each participant relates the universal StatoilHydro business principles to own experience and behaviour. The result of the mat is a more explicit relation between the individual’s goals and actions, and the company’s overall business principles and operations.

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Leaders in StatoilHydro are expected to display strong commitment to the company’s values and ethical guidelines. To explore the behaviour guidelines as described in the StatoilHydro Book, the business mat helps leaders to reflect on their strengths as well as improvement potential as leaders, by exchanging experiences and best practice.

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The Project Management business mats lead the participants through the various phases of project management as interpreted and executed in StatoilHydro. It offers insight as well as reflection on own practices, and leads up to concrete priorities and actions.

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Although the nature of operations varies considerable within the StatoilHydro complex, all units are expected to show outstanding HSE-practices. The HSE business mat focuses on core values and actions, while encouraging the participants to highlight the challenges and responses to their specifique working environment.

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Crédit Agricole, one of Europe's leading banks, used the Specifique method to train their staff in customer service and to integrate a new form of commercial approach based on a concept called SIGMA. The objectives of the training sessions were to mobilize all commercial agents and the staff around this new idea, to ensure a good awareness of the SIGMA concept and how it functions as well as how to deal with the customers.

For more information, contact: eric.parendel@specifique.tv

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When launching their new cars, Volvo has used Specifique's method since 1994 to train its worldwide network in order to implement a consistent marketing strategy. Volvo is represented, from US and Russia to China and Guadeloupe. All tools have been translated and adapted to these countries' market specificities. Click on thumbnails for larger image and more information on these projects.

When launching the S80, a total of 15 000 people were trained on a worldwide scale: Volvo management, dealership managers, sales managers and salesmen. A three-step programme was developed consisting of a market analysis, comprehension of the product strategy, implementation of sales and marketing plans.

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A totally new car, Volvo S40/V40 was introduced worldwide to re-position Volvo globally. While replacing Volvo's previous offer in the compact segment in some markets, in others this was a first entry. Among them the demanding US-market. 2-3 tools were developed, covering an understanding of the development and challenges in this demanding segment and the important new positioning.

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This strategic marketing tool has been used in several projects to create a clear understanding and decision platform for strategic marketing development.

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Image and volume wise, the Volvo S/V70 was Volvo’s core product at the time. Adapting to a new generation is a sensitive matter with volume and profitability at stake. Specifique tools were developed to ensure individual understanding of the global concept.

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In a society and a car market that develops in high speed and with fierce competition, a brand core value base becomes more and more important to differentiate and make an important clear message. Few things are as easy to write and yet hard to live by. This programme was developed to support the important process.

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Volvo C30, a totally new product to new customers with new challenging demands. While a showpiece in some markets and a 35% volume contributor in others, the C30 has a global strategy with an eye catching launch campaign making it a huge opportunity to revitalize the Volvo brand, customer base and volume growth. The Specifique tool is well integrated and driving the process of making the global strategy to be understood and implemented in national and local launch efforts.

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PICK is a fast growing credit collector and also the number one in Taiwan market. This company builds up their position through their VALUE (Social Responsibility) and SYSTEM (fully digitalized). When the company turned to big, the executives plan to turn VALUE & SYSTEM into a common training platform which will fuel the growth in manpower.

Prudential UK is the first company to launch first investment –link insurance policy in Taiwan market. The company is new to market and the product type also new to market. Under their aggressive growing plan, they have to build up a strong sales team within months. Specifique’s solution become their first choice which assist them become the market leader in this product range.

Specifique has done a number of projects for DHL.

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As the service attitude needed in the world of courier transport constantly demands improvement, DHL Southeast Asia used Specifique to build a training programme for all employees focused on the notion of competitiveness. Six thousand people have been trained so far, and Specifique Taiwan continues to work for DHL in other areas of its business.

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After becoming a member of Deutch Post, the company gained new power and with more competence to provide its customer more service. DHL Taiwan request Specifique to revise the Orientation Program to fit new situation.

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Saab Aerosystems, developer and manufacturer of one of the worlds most advanced air fighter systems – Gripen. A highly advanced, technology driven, specialized organization that need to adapt to a changing world. To direct an organization in change to direct all energy and creativity for the benefit of the company and all employees is an important and challenging task. Our tools were developed to actively support that process. Please download the article (PDF) written in Personalaktuellt about their co-operation with Specifique. In Swedish only. Download the article (PDF)

TSRS is one of the biggest synthetic rubber manufactures in greater China. Having been through the low time of industry cycle, the company decided to turn the company direction from “Product Expert” into “End-use industry Expert”. Following the new direction and refined vision, the executives plan to come out a deployment plan with the inputs of all managers from different function. Specifique help them to create the platform for managers to THINK & PLAN.

Specifique has done a number of projects for FUJI XEROX.

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Fuji Xerox is the market leader in office systems in Asia Pacific. Its Asia Pacific HQ (Fuji Xerox Asia Pacific; FXAP) has utilized Specifique's methodology to introduce its office system business strategy and respective offerings to their ten operational countries in the Asia Pacific region. The objectives of Xpert programme are set to help marketing teams and all 2000 sales force build the knowledge of FX core business domain.

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With the success of previous program, FXAP request Specifique to revise the program “Xpert” to fit the newer version of solution selling in FX.

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FXAP plans to launch the product (revolutional model) to grab the new market. However, the regional office encountered some challenges: more than 10 markets which has different market situation, different development level in sales force, shorter time to market and Specifique help FXAP to develop the platform which roll out the program in 3 months.

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Meny, The Norwegian premium grocery chain store used Specifique´s Business mats in connection with their value implementation towards all employees. A program around Meny´s history, culture and values was used to further strengthen Meny´s position as the most customer oriented grocery chain in Norway. The program has been used by more that 2000 people.

One of the world leaders in technical mountain wear used the Specifique concept to train their network to provide it with the history of the firm and a new concept of technical backpack that they launched.

Ica , Scandinavia’s largest grocery chain with more than 5000 shops, used Specifique´s Business mats to communicate the importance of all customer interaction points in the shop. A Business mat built up around the customer-path was used in order to get a clear view of the customer’s expectations from when he/she enters the shop until he/she leaves.

Present in more than 120 countries, this worldwide leader of «small domestic equipment» chose our method to mobilize their strategy to 4000 managers around the world. This process was completed within one month. The programme was translated into 5 languages and has been facilitated by a group of 120 managers trained by Specifique.

Specifique has done a number of projects for Sino-Pac.

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Specifique is a long term partner to Bank Sino-Pac. When Sino-Pac plan to launch the service of personal FINANCIAL CONSULTANT (FC) to their customer, they request Specifique to develop a simulation platform for all FCs to familiar with consulting process, different customer status, and providing the right products to customer.

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The Program is a revision to a five-year old MMA (Money Management Account is the number one product in its segment) training program. The new version put more focus on PRODUCT CONCEPT, CUSTOMER FOCUS and PRACTICE!

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The worldwide leader in temporary workers. This company's name reflects the merge of two major European companies: Ecco & Adia. Adecco implemented our training programme in all their subsidiaries in the world to help employees understand the new strategy that was established after the merge of these competing companies.

This program was designed for 2000 exclusive saleswomen of the Yves Saint Laurent brand, allowing them to have a better understanding of the emotional universe of their customers and to revisit the universe of YSL perfumes in order to develop a new customer approach and thus boost the sales.

Innovation Norway (governmental agency promoting industrial development) asked Specifique to build a set of Business mats to raise interest around innovation in Norwegian companies. The program consists of 3 Business mats that deal with the companies’ innovation-capacities, the innovation-system and a company-evaluation on innovation. - For more information, contact:
petter.engelstad@specifique.tv

Specifique has done projects for both Nordea Norway and Nordea Sweden.

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Nordea, one of Scandinavia’s leading banks, used Specifique to launch their new customer loyalty program. The program, which aim is to get new and more loyal customers, was built around 3 Business mats. The customer advisors started by looking at changes in customer expectations and in the bank business in the last 10 years, before they entered the last two Business mats that helped explain the program and how to successfully use it towards customers.

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Nordea, one of Scandinavia’s leading banks, used Specifique to re-launch their customer loyalty program. Nordea Sweden have for long time been the only bank to offer a customer loyalty program in Sweden. It has given Nordea a reputation as the best counseling bank for years. The loyalty program has been updated and Nordea used Specifique to kick-off the launch of the new program towards all 4000 bank employees gathered in their network and bank subsidiaries around Sweden.

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Natural used Specifique´s tools to train their European retail network in the launch of their newest health product, Tonalin: an effective nutritional supplement to combat the problem of unbalanced metabolism. The two Business mats were developed to encourage sales of CLA through Tonalin and to ensure the credibility of Tonalin and its legitimacy as the leading brand. Natural also wanted to prepare the target group for the evolution of Tonalin's positioning towards a quality "add-on" health cost product and finally, reinforce the marketing leadership of Tonalin.

Specifique has done a number of projects for 7 ELEVEN.

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7-Eleven is the most successful chain store in Taiwan. The system has more than 4000 stores in the market and is still growing. The facts turned to a pressure to 7-ELEVEN in training up competent franchisees or store managers. They found that they need revolutional tools to help them and the invite Specifique to develop the platform.

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It is not easy to manage such huge system. 7-ELEVEN had a unique position call OFC who is the consultant to franchisees. However, the fast growing system did not have enough TIME to train up enough number of OFC. They request SPECIFIQUE to develop a training tool to help them.

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For information on this project please contact Specifique France.

Click on thumbnails for larger image and more information on these projects.

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