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Specifique has built up experience within the following areas:
| Company strategy |
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Product issues |
| • strategy implementation |
• product (re)launches |
| • company values |
• product positioning |
| • company history/culture |
• product features |
| • company issues |
• product concept |
| |
|
| Repositioning of brands |
Motivation of salesforce |
• brand awareness |
• company mergers |
| • brand platform |
• market evolution |
| • brand communication |
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| • branding issues |
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